Two software engineers exploring the facets of developing SaaS businesses while working their day jobs. Hosted by Darby Frey, co-founder of Lead Honestly, and Ethan Gunderson, founder of Glean.

Latest Episodes

31: Do Nothing, A Bold Launch Strategy

Today Darby and Ethan stare into empty screens and talk through writing blog posts, database migrations, and generally how to be useful.

30: Sorry, The Crab Isn't Good Today

Ethan and Darby ponder designing user experiences, coke machines, marketing copy, blog posts, and giant DNS switches.

29: Fractions of a Year

Darby shares some information on their latest marketing projects, Ethan makes a commitment and starts something new.

28: A Masterclass in Deleting Code

Darby looks for marketing help and Ethan shuffles code around

27: Marketing Made Simple

It's book club time again! This week Ethan and Darby talk about Marketing Made Simple. Special guest appearance by a toddler in search of a bowl of cereal. https://...

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